1. Who this agreement is between
Growth City Digital ("GCD", "we", "us") — a division of Growth City, based in Kimberley, South Africa.
— and —
The client business named below. By signing, you confirm you have authority to sign on behalf of the client business.
2. What we do for you
We book appointments, not leads. We run paid advertising campaigns designed to put qualified, ready-to-talk prospects on your calendar — not just a name and number that goes nowhere. Every campaign routes through a qualifying form, and appointments are booked by a real person on our team, not a bot.
This agreement covers the package you select below.
3. Your package
| Choose your package → | Starter | Accelerator | Growth Partner |
|---|---|---|---|
| Service fee | R8 500 / mo | R15 000 / mo | R22 500 / mo |
| Minimum ad spend | R1 500 / mo | R3 000 / mo | R5 000 / mo |
| Tick your package | |||
| Appointment booking | Human Appointment Booker | Human Appointment Booker | Human Appointment Booker |
| Booking system | Internal CRM | Internal CRM | Internal CRM |
| Automated follow-up | Included | Included | Included |
| Content / ad creative | You supply content | Quarterly shoots included | On-demand shoots included |
| Campaigns | 1–3 Ad Campaigns | 5–7 Ad Campaigns | Unlimited Ad Campaigns |
| Strategy sessions | Quarterly strategy sessions | Quarterly strategy sessions | Monthly strategy sessions |
| Travelling costs | Agreed ad hoc | Agreed ad hoc | Agreed ad hoc |
Choose your monthly ad spend
R1 500Tick a package above to set your ad spend and see your full cost breakdown.
Tick one box above. Ad spend and travelling costs are always billed separately — see Section 4.
4. What you'll pay, and when
| When | What's due |
|---|---|
| On signing (today) | 50% deposit of your first month's fee |
| Before we launch | Remaining 50% balance of your first month's fee |
| Month 2 onward | Full monthly retainer, billed on the 21st of each month and due by the last day of the month |
| Throughout | Ad spend — paid by you directly to the ad platform, not to GCD |
Your monthly fee covers our management, strategy, content, and booking service. It does not include what you spend on paid ads — that budget is paid by you directly to the ad platform, so you always retain full visibility and control of it.
5. Our 90-day performance guarantee
We agree on a target number of booked appointments with you before we start. If we don't hit that target within 90 days of campaigns going live, we keep running campaigns at our own cost — not yours — for a further 90 days or until we hit your monthly appointment target, whichever comes first. If the target is still not met at the end of that period, either party may cancel this agreement on written notice with no further fees due. This guarantee is conditional on: your business information form being completed accurately, content/approvals being provided on the agreed timeline, and your team following up on booked appointments in good faith.
We set that target with you in writing before campaigns go live, taking into account your industry, your ad spend, and the number of appointments your team can service. That confirmed target is the figure this guarantee is measured against.
Note: You will still be responsible for paying ad spend directly to the ad platform. The guarantee covers our service and management costs only; it does not cover your paid advertising budget.
6. What a booked appointment means
A "booked appointment" is a confirmed, scheduled meeting between a qualified prospect and your business. It is not a confirmed sale.
Once we have booked an appointment, it is the client's responsibility to meet with the prospect and close the sale. Our role is to generate the opportunity, not to guarantee that every appointment becomes a paying customer.
In other words: we bring the right prospects to the table, but you need to sit down and close the deal.
7. Your territory exclusivity
While this agreement is active, we won't run campaigns for a directly competing business in your industry within your agreed geographic area. We cap this at a maximum of three non-competing clients per area, so your market never gets crowded by our own client base.
8. What we need from you
- —Complete the business information form we send you, accurately and on time.
- —Supply content and approvals within agreed timelines (content requirements depend on your package — see Section 3).
- —Respond to booked appointments and follow up with prospects in good faith — we can book the appointment, but closing the sale is on you.
- —Fund your ad account directly and keep it in good standing.
Delays on your side (late content, late approvals, unfunded ad account) may affect the 90-day guarantee timeline.
9. Term and cancellation
This agreement runs for a minimum initial term of 3 months from the start date. After the initial 3 months, it continues month-to-month, and either party may cancel with 30 days' written notice. Cancelling doesn't cancel money already owed for work already delivered or in progress.
Choose your initial term
3 monthsThe clause above updates as you move the slider, and the term you select here is the one recorded on your signed agreement.
10. Confidentiality
Both Parties agree to keep confidential any non-public business, strategy, financial, or customer information shared during this engagement, and to use it only for the purposes of this agreement.
11. Content and ad account ownership
- —Ad accounts are set up in your name and remain your property at all times.
- —Content and creative we produce for your campaigns (video, images, ad copy) becomes yours to keep once it's been paid for in full.
- —We may keep and reuse anonymized performance data and non-identifying learnings to improve our service — never your confidential business information.
- —Content you supply — You confirm that any content, images, video, logos, trade marks, testimonials, or copy you supply to us is owned by you or properly licensed for advertising use, and that using it in your campaigns won't infringe anyone else's rights. If a third party brings a claim against us because of content you supplied, you agree to cover our reasonable costs, damages, and legal fees in dealing with that claim. This applies only to content you supply — not to content we produce for you.
12. Data & privacy
We collect and process client and prospect information (via forms, CRM, and ad platforms) only for the purposes of delivering this service, in line with the Protection of Personal Information Act (POPIA). We don't sell your data or your customers' data to third parties.
ImportantLimitation of liability — please read carefully
13. Liability
- 13.1We will deliver the services with reasonable care and skill.
- 13.2We are not liable for outcomes outside our reasonable control, including your team's sales process or ability to close, market conditions, and changes to an ad platform's algorithms, policies, or account status.
- 13.3If we do not meet the agreed appointment target, the remedy in Section 5 is your sole and exclusive remedy.
- 13.4Except in respect of your indemnity under Section 11, neither party is liable for indirect or consequential loss, or for loss of profit, revenue, business, goodwill, or data, however arising.
- 13.5Our total aggregate liability for all claims under or connected to this agreement is limited to the service fees actually paid by you to GCD in the 6 months immediately preceding the event giving rise to the claim. Ad spend paid by you to an ad platform is excluded from this calculation and is not recoverable from us.
- 13.6Nothing in this agreement limits liability that cannot lawfully be limited.
14. General
- —This agreement is governed by the laws of South Africa.
- —This document, plus your completed business information form, makes up the whole agreement between us — any changes must be agreed in writing by both Parties.
- —If any part of this agreement is found unenforceable, the rest remains in effect.
- —Force majeure — Neither party is responsible for delays or failures caused by events outside its reasonable control, including load shedding, network or hosting outages, natural disasters, civil unrest, or changes in law. The affected party must tell the other as soon as reasonably possible and take reasonable steps to limit the impact. If such an event continues for more than 30 consecutive days, either party may cancel this agreement on written notice, with fees owing for work already delivered.